BARC: BARC increases TV viewership meter count to 59,000: Sources
BARC has increased the meter count used for measuring viewership of Indian TV audiences to 59,000 and is on the way to touch 65,000 in the near term. Following the Ministry of Information and Broadcastings (MIB) policy guidelines for TV rating agencies in India, council had installed 55,000 bar-o-meters as of December 2022.
Indian Society Of Advertisers Ministry Of Information Audience Research Council Digital Foundation Advertising Agencies Association Of India Broadcast Audience Research Council
Source: indiatimes.com