“The Hispanic culture is rich in tradition. That’s what makes us unique – New Mexico is a perfect example of that.” The University of New Mexico Vice President for Student Affairs Eliseo "Cheo" Torres said it best, pointing to the array of traditions.
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Discover a new part of the Land of Enchantment – that is the message of a new campaign announced by Airbnb and the New Mexico Department of Tourism to support local travel around the state. As communities reopen and work to build back from the impacts of the COVID-19 pandemic, the campaign encourages state residents to explore New Mexico’s six diverse regions– the Northwest, North Central, Northeast, Central, Southwest and Southeast– and support the small businesses and communities that rely on tourism.