Page 10 - Michael Depp News Today

Local media buyers and sellers are moving beyond age/sex demographics to use data that helps target advertising to customers or likely customers. Executives from NBCUniversal Television and Streaming, Disney Advertising, UM Worldwide and ICON International will discuss progress toward that aim in a TVNewsCheck Working Lunch Webinar — Data, Attribution and Optimizing Spot TV — […]

Economist Dr. Mark Fratrik has been studying the local media industry since the 1980s and has followed it through numerous disruptions. As BIA Advisory Services’ SVP and chief economist, his studies have been widely followed and used for key decision making among local broadcasters. As he prepares to retire at the end of June, Fratrik […]

Two J-school seniors on the cusp of graduation and entry into the local TV news job market share their thoughts on the industry, its future and their place in it in a conversation with TVNewsCheck’s Michael Depp and the Broadcast Education Association’s Executive Director Heather Birks. A full transcript of the conversation is included.

TVNewsCheck’s Michael Depp talks with Bonita Sostre, a coordinating producer with CBS News and president of the New York Association of Black Journalists, about its upcoming Juneteenth gala, how local news can share stories of the U.S.’s newest federal holiday and work NYABJ is doing to bring budding young journalists into the profession. A full transcript of the conversation is included. A complete transcript is included.

TVNewsCheck’s Streaming News 2022 kicks off as a two-part webinar event on July 21 focusing on news programming for OTT and how its production can smoothly integrate into newsroom workflows. Executives from Cox Media Group, NBCUniversal Local, E.W. Scripps and Fox Television Stations will discuss how they’re tackling the platform. Register here.

The Weather Channel en Español launched in May in a bid to capture what owner Byron Allen sees as an underserved market of Spanish-speaking households for whom there’s little weather media in the U.S. Sussy Ruiz, editor in chief of the new service, says early response has been strong from viewers, who’ve offered up numerous […]

TVNewsCheck's Michael Depp talks with Todd Krizelman, CEO and co-founder of MediaRadar, about AVOD's $369 million quarter, which brands and categories are dominating the space so far and the likely trajectory for AVOD spending this year. A full transcript of the conversation is included.

Fox was already migrating to cloud-based technology when it began negotiating the sale of its film studio and cable entertainment networks to Disney in 2017. It wound up using that deal, which closed in March 2019, as a unique opportunity to completely transform the underlying technology for all its businesses under the new Fox Corp. […]

Comedian Mo Rocca has just marked the 200th episode and eighth season of The Henry Ford Presents Innovation Nation, a CBS Saturday morning offering that spotlights innovators and innovations from past to present. Produced by Hearst Media Production Group, Rocca’s hosting segments are largely filmed at The Henry Ford, a museum that celebrates its namesake […]

TVNewsCheck's Michael Depp talks with Aimee Rinehart and Ernest Kung of the Associated Press about a new report gauging how widely — or not — artificial intelligence and automation are being implemented in newsrooms, how sophisticated its functionalities are becoming and what that means for jobs. Learn more about AP's report and a free online course series on news and AI here.