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SEO software startup Moz acquired by iContact Marketing Corp., 17 years after launching in Seattle June 4, 2021 at 10:51 am (Moz Photo) SEO software startup Moz has been acquired by email marketing company iContact, a subsidiary of J2 Global. Terms of the deal were not disclosed. Rand Fishkin and his mother Gillian Muessig launched Seattle-based Moz back in 2004. The company, originally known as SEOMoz, grew into one of Seattle’s top startups, though its journey was not always smooth. Moz, which built a reputation for its corporate transparency, cut 28% of its staff in 2016 and went through financial struggles in 2013. Moz was ranked No. 10 on the GeekWire 200, our list of top privately held tech companies in the Pacific Northwest. The startup is profitable and growing. It declined to provide revenue numbers.

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