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Howatson+White's First Work for Allianz Australia Shows How Choices Matter

Creative 43 Add to collection Agency launches debut campaign with Behind You for What’s Ahead Allianz Australia has launched its new brand campaign, ‘Behind you for what’s ahead’; the first work from creative startup Howatson+White, following the agency’s official launch in early March when it announced Allianz as its foundation client. The work is a local build on Allianz’s global brand refresh which showcases the insurer’s global purpose – ‘we secure your future’; and wil...
Michael Winter Antony Partos Dani Pearce Olivier Fontenay Sophie Finn Sarah Nichols

Allianz Australia launches new 'Behind you for what's ahead' campaign via Howatson+White – Campaign Brief

May 10 2021, 10:56 am | BY Ricki Green | 47 Comments Allianz Australia has launched its new brand campaign, ‘Behind you for what’s ahead’; the first work from creative startup Howatson+White, following the agency’s official launch in early March when it announced Allianz as its foundation client.   The work is a local build on Allianz’s global brand refresh which showcases the insurer’s global purpose – ‘we secure your future’; and will be driven by a new visual identi...
Dani Pearce Olivier Fontenay Sophie Finn Sarah Nichols Michael Ritchie Brad Smith

'Partnership' the key to success for Howatson+White and Allianz

May 10, 2021 10:00 The new brand campaign from Allianz Australia is more than just a fresh piece of work for the 100+ year old insurer, it is the foundations of a deep partnership between Allianz Australia and new agency Howatson+White. “It has been a true partnership,” Allianz Australia, general manager marketing, Sophie Finn told Mumbrella. “Ant and Chris have been hands-on all the way through this and it has been an absolute collaborative team effort.” Allianz was revealed as the fo...
Michael Winter Olivia Kruimel Whitesophie Finn Nicholas Adams Sophie Finn Tim Burrowes

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Howatson + White launch first brand campaign for Allianz Australia

Howatson + White launch first brand campaign for Allianz Australia May 10, 2021 10:00 Allianz Australia has launched its new integrated brand campaign, ‘Behind you for what’s ahead’, the first work from high-profile creative startup Howatson+White, following the agency’s official launch in early March. The work is the first creative execution of the new global brand refresh first flagged in October 2020 to promote the insurer’s purpose – ‘we secure your future’, and a new visua...
Michael Winter Olivia Kruimel Antony Partos Dani Pearce Michael Ritchie Chris Howatson

Aircraft Engine Makers Mostly Agnostic on Hydrogen

 - May 3, 2021, 8:30 AM MTU Aero Engines is working with German aerospace research agency DLR to develop a technology demonstrator to power a Dornier 228 aircraft with hydrogen. (Image: MTU Aero Engines) Much of the energy behind the growing momentum for hydrogen propulsion in aviation is now coming from start-up companies. Many of these have assembled small teams of well-educated, generally young engineers as they scramble to secure the investment they need to fuel their ambitious business...
Michael Winter Akbar Al Baker Aerospace Research Center Qatar Airways Lockheed Martin Us Department Of Energy

Sustainable fuel: a greener future for aviation?

In association with Pratt & Whitney We have been talking about it for a decade or more, but price and availability remain barriers for a sustainable aviation fuel breakthrough. What will it take for SAF to become mainstream. Our expert panel debates the key challenges for airlines, fuel companies, airports, engine manufacturers and regulators in transforming SAF from novelty to necessity. And what of the fuel itself? Is it as green as it is painted? Is it the best means to wean the industry f...
Zuid Holland United States United Kingdom Bradley University Andreea Moyes Michael Winter

Sustainable fuel: a greener future for aviation?

Michael Winter, Senior Fellow for Advanced Technology, Pratt & Whitney Michael is the Senior Fellow for Advanced Technology at Pratt & Whitney, where he leads the company’s technology portfolio internally and represents it externally. He is responsible for development and maturation of the Company’s technology portfolio, including identification and prioritization of technologies, establishing intellectual property basis, technology licensing, and technology partnership programs. Most recen...
Michael Winter Murdo Morrison Business Aviation Senior Fellow For Advanced Technology United Technologies Corporation Pratt Whitney

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