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9 Product Category Marketing Examples to Inspire Your Own
Stores and websites aren’t a mishmash of products with no discernible organization for a reason. People want a sense of direction and a positive customer experience, even when they are “just browsing.” They also want to know they are in good hands when it comes to the product category they’re exploring whether that’s kitchen tools, breakfast cereals, or winter coats.
Product category marketing helps your brand stand out among related items, so your company’s products wind up in the shopping cart whether real or virtual.
What is a product category?