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New Meta campaign created by AMV BBDO London and BBDO Guerrero is focused on the Philippines

Meta has launched a new integrated campaign which announces and reinforces the brand as the parent of Facebook, Messenger, Instagram, and WhatsApp. The new work, which launches in the Philippines, was created by AMV BBDO and BBDO Guerrero and includes films and activations highlighting the passions,
Metro Manila Philippines General Kate Fenimore Elliot Falconer Keno Concepcion Neil Carilo

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Creative effectiveness ascends in a post-cookie era, but requires fresh approaches

Creative effectiveness ascends in a post-cookie era, but requires fresh approaches A return to old school fundamentals, coupled with use of new fangled tools, can ensure that creativity continues to deliver. Here are some simple pieces of advice for brand marketers. by Matthew Miller, Campaign Register Limited Article Views (Excludes Subscriber Only Content) Select Newsletters (Excludes Subscriber Only Bulletins) Limited number of free email bulletins Unlimited Access to PRWeek content Daily Br...
Michelle Yip Wunderman Thompson Yves Briantais Nicola Eliot Global Minds Panel Minds Panel
Source: prweek.com

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