Page 4 - Micro Target News Today

But romney has to close that gap. and unmarried women in particular is a huge stronghold for the president. a group of people that are very much turned off by the contraceptive talk during the republican primary. that will be very hard for romney to get back if the president is as aggressive and his team are as aggressive as they are going to be at continuing to make mitt romney own positions he took in the republican primary on issues that alienate those people. >> and ill say it 100 times. nat...

Linings, as well, him having the ability trying to create that space, trying to show there is space for an additional anti-romney is really where i think theyre trying to fit in right now. >> can i make a different point which i think gets to the question that youre really asking, which is how campaigns are being waged differently. theres not your typical foreign policy address that you want to drive the news cycle. you go on jay leno, do you something via youtube, you specifically target an ad ...

Google. were always going to be searching for things. >> where do they overlap? >> when theyre trying to get revenue dollars from advertisers. right now google has about $38 billion of revenue and facebooks only got about $3 billion to $4 billion. google is much, much bigger. advertisers flock to google because people search a lot. but facebook, the number of people using facebook and the time that they spend on facebook is rapidly exceeding the time they spend on google. the other thing is sear...

Latest updates on this topic.

Transition and the campaign where investigators believe russia may have tried to capitalize on his efforts. cnns evan perez has the latest from washington. >> reporter: christine and dave, there are many tentacles in this ongoing russia election meddling investigation, and increasingly, they all connect to jared kushner and the multiple roles that he played in the campaign and the transition. the presidents son-in-law and senior adviser helped build the campaigns data operation, which kushner ha...

An issue or problem for them somewhere, they can switch out voters lists, micro target a different group, geographically or demographically and go after those folks and make sure the voters get out to the polls. thats the type of campaign muscle that has to be built up over a long period of time, its expensive, requires a lot of man powers, and we are told by the folks that know politics, the romney campaign is pretty much the only one that has it. jenna: it comes down to a lot of money as we kn...