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Making The Band: How Mid-Day Squares Became One Of The Hottest Brands in CPG

Lezlie Karls Saltarelli, Nick Saltarelli and Jake Karls, the co-founders of Mid-Day Squares, a brand of hybrid chocolate and protein bars, spoke about how the company has achieved its rapid start, the keys to its unique and compelling social strategy, how consistent communication with the brandโ€™s consumers gave the brand a solid foundation on which to build and why a business therapist has been vital to their development.
Lezlie Karls Saltarelli Karls Saltarelli Ray Latif Nick Saltarelli Square Instagram Jake Karls

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