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Faherty founder on how the clothing brand diversified its supply chain

The company weathered the pandemic due to its diversified business model.  It also went on a hiring spree to bring on writers who could develop the storytelling of the brand.  In 2020, clothing brand Faherty had a standout year, according to its twin cofounders Alex and Mike Faherty.  Alex credits one thing that helped keep his company afloat during this time: having a diversified business model and supply chain.  When the company first launched in 2013, the founders made it a priority to h...
New York United States Abbot Kinney Neil Patrick Harris Alex Faherty Matthew Mcconaughey

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