Sony Music Entertainment Middle East and leading Egyptian music and event production company, Craft Media, have announced an exclusive partnership to sign, produce and promote Arabic artists and music across the Middle East.
Anta Al Batal reinforces Riot Games’ (www.RiotGames.com) commitment to regional gamers with first-of-its-kind Arabic music video; Creative Partnership with
fan base.
“Prior to online multiplayer games, music was the number one thing that transcended the Mena region, says Anas al Hakim, the content manager at Riot Games Mena
who was behind the creative direction of the music video. Now, with music and gaming we have a winning combination to unite our players through unique experiences that they can all enjoy. Our hope is that the bridges we build are not only between us but also with players from all around the world.
Anta Al Batal will serve as an anthem for the regional teams currently taking part in
Valorant’s professional and semi-professional tournaments. Teams across the Mena are