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April 29, 2021
Conor McGregor Nets Up To $600 Million In Sale Of Proper No. Twelve Irish Whiskey Conor McGregor Nets Up To $600 Million In Sale Of Proper No. Twelve Irish Whiskey Reaching a long-term agreement worth up to $600 million, the Proper No. Twelve Irish Whiskey founding team led by Conor McGregor will continue in collaboration with Proximo Spirits after it was announced this week McGregor had sold his majority share in the brand he helped found. The new long-term deal is a windfall for brand co-foun...
April 28, 2021
Conor McGregor keeps winning. Perhaps the greatest MMA star of them all is part of a lucrative deal to sell a two-year-old whiskey brand he helped found for US$600 million, according to multiple reports. Proximo Spirits, which owns Jose Cuervo and numerous other alcohol brands, acquired a majority stake in Proper No. Twelve Irish whiskey in a deal worth up to $600 million, both sides told spirits trade publication Shanken News Daily on Tuesday. Proximo had a 49-per-cent share previously but...
April 28, 2021
Proximo Spirits have become the majority stakeholder in former two-weight UFC champion, āThe Notoriousā Conor McGregorās whiskey brand, Proper Twelve ā in a deal estimated to be worth in excess of a cool $600 million. The 32-year-old Crumlin native is set to remain as a face for the brand as well as remaining in an ownership position. According toĀ The Mac Life, the agreement struck is considered to be a re-evaluation of a prior arrangement between the two.Ā Mike Keyes, the CEO of Pro...
April 28, 2021
Proximo Spirits has acquired a majority stake in Proper No. Twelve Irish whiskey in a deal worth up to $600 million, both sides told the spirits trade publication Shanken News Daily on Tuesday.
April 28, 2021
Cuervo owner buys Proper No. Twelve whiskey 28th April, 2021 by Nicola Carruthers Professional fighter Conor McGregor will continue to promote Proper No. Twelve Irish whiskey after the brand was sold to Jose Cuervo owner Becle in a deal worth up to US$600 million. Conor McGregor will āremain actively engaged in the promotionā of Proper No. Twelve whiskey Becle confirmed it had purchased the remaining 51% stake in Eire Born Spirits (EBS), the company behind Proper No Twelve, during the pub...
April 27, 2021
Conor Mcgregor and Proximo Reach Long-Term Agreement to Continue Proper No. Twelve Irish Whiskey Collaboration The Proper No. Twelve Irish Whiskey founding team, led by global icon Conor McGregor, and Proximo Spirits, Inc. ("Proximo"), are pleased to announce that they have reached a long-term agreement to continue their record-breaking collaboration on the Proper No. Twelve brand. Mr. McGregor will retain an interest in Proper No. Twelve and will remain actively engaged in the promotion of the...
March 4, 2021
Thatās a serious lineup, and there were some A+ tips shared throughout. Weāve been listening to the Back Lash pod since the first episode and would 10 outta 10 recommend checkinā it out if you havenāt already ā sure as heck beats listening to the radio! Unless youāre hanginā out with this crewā¦. �� Couples that fish muskies togetherā¦. Stay together! Musky Mayhem just dropped another cool pro-staff profile, featuring husband/wife musky chasinā duo John & Ashley Holmgren: ...