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btwn Launches Support AAPI Restaurants to Help AAPI Community in NYC
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NEW YORK, May 12, 2021 /PRNewswire/ btwn app, an automated referral marketing platform, launches the Support AAPI Restaurants campaign in New York City in order to help the AAPI restaurant industry as racial violence and discrimination against Asian people surge around the country.
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Since the past year, misconceptions about COVID-19 resulted in a significant increase in xenophobic feelings towards the AAPI community. Along with the intensifying Asian hate, the COVID-19 pandemic restrictions have caused a drop in reservations and pedestrian traffic to Chinatown and AAPI-owned restaurants in the long term.