Milan says ‘Yes’ to new convention bureau
The Municipality of Milan, 15 December, launched an official convention bureau for the city – YesMilano – finally filling what local events suppliers and professionals have seen as a longstanding gap for the industry.
After reaching a high in 2019 with over eight million bed nights recorded in Milan’s hotel accommodation by international visitors, business tourism is expected to decline by 26% in 2021 and 11% in 2022 (source: Oxford Economics, 2020). The city authorities have acknowledged that the promotion of the territory and coordination of all the city’s MICE players to offer integrated services is now more vital than ever.
Posted
15 December 2020 15:30
Milan, December 15, 2020 - In a year marked by the pandemic, the Municipality of Milan today
launched an official Convention Bureau for the city, responding to the need to support the
relaunching of business tourism and answering a longtime need of national and international
operators.
Convention Bureaus are tools of primary importance for all those which aim to host so-called MICE events (an acronym for Meetings, Incentives, Conferences, Exhibitions). A Convention Bureau’s mission is twofold: i) promoting the metropolitan location as prime destination for those who organize and take part in business events, congresses, company meetings, incentive trips, civic and academic conventions, and institutional events with a strong international appeal; ii) support to the entire supply chain for the production of MICE events.