to sort of your masculinity, et cetera, this is marketing to you. is that the argument you re making? absolutely and we look at some of their other marketing campaigns even where they re encouraging people to turn in their friends under the banner jeffrey is a crier so anyone showing any sort of femininity perhaps, let s get them an ar-15. they use terms about military wannabes. this is who they re marketing to and the insight they were using. on one hand it s brilliant marketing because it s tapping into the psychology but the recklessness and irresponsibility, that needs to be held accountability and because they thought they were immune, they thought they could get away with it. that changed today. glenn, this was the now lieutenant governor of virginia, you know, this is a it is used now as almost an accessory by conservatives to say a certain thing about them. this woman is a military