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It goes live on the platform on 12 February. 11 Feb, 2021 - 12:56 PM IST     |     By indiantelevision.com Team     KOLKATA: Entertainment super app MX Player has dropped the trailer of its interactive short film – The Right Click. With this product innovation, it has become the only homegrown OTT platform to introduce viewers to interactive narratives that enables them to decide on the course of the story. In collaboration with Axe and Mindshare, MX Player is raising the bar of s...

linkedin The year 2020 will be remembered for more reasons than one. Although the entire advertising, media and marketing industry took a hit owing to the pandemic, further compounded by the economic crisis, news channels went on to take a bigger sip from the chalice of grief.   The uproar created in the news genre stemming from the TRP manipulation scam caused massive skepticism in the minds of advertisers associating with news channels. After news broke out about certain c...

linkedin The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.   Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com...

Mindshare HK names Maggie Tong managing director Details 07 January 2021 Mindshare has named Maggie Tong the next managing director of the Hong Kong office, filling the vacancy left by GroupM Hong Kong CEO Caroline Chan. Tong joins from Wunderman Thompson, where she was managing partner.  In her role as MD, Tong will bring her experience in MarTech, data services capabilities, consumer experience and journey design, data analytics and insights from ne...

Really unsettled race where, say, pete buttigieg wins iowa, hes in the lead right there now in the polls. then you have maybe elizabeth warren winning in new hampshire, brn bernie sanders winning nevada and joe biden south carolina. then you go into the super tuesday with a muddle. then if you come out of that -- >> all right, we lost jonathan there. and there is that muddle. david ignatius, i wonder whether hes sitting at 4% or whether hes sitting at 7%, michael bloomberg is doing much better t...

He is the central figure on the midst of the stage who has dominated our mindshare, our cultural and political mindshare since 2015. and one of the things that i think people have to decide, we the people in the constitution is to what extent do we think the republic should continue to unfold as an audience for one man? and at what point will we reassert ourselves as an active part? >> thats such a great point that you make. because in listening to the many state department officials who testifi...

That are electric usually are more expensive, although that will probably change over time, is it worries about the economy? what is it? >> well, is it the oil companies? i mean, at the end of the day you have to ask yourself not only that question, but who is the only one to really benefit? if the car companies themselves are saying were not going to benefit, we have to compete globally, we have to compete for the american mind share, meaning where consumers want us to go which is alternative f...

Manufacturers, they understand where the rest of the world is going. where china is going. where india, japan are going. where the american consumer is going. and where mother nature is taking us, and thats into a lower carbon, green growth future. and california wants to lead the way in the absence of the president of the united states himself. >> what do you think the reason he is doing this is? is it personal? is it political in that he thinks a higher car price perhaps initially because cars...

Difference is the rest of the republican party is there. you have an attorney general who from inside the justice department is kind of leading the war on both the intelligence community and the people that work for them. >> justin amash, theres only attention to him both because he deserves create for being the one and its such an indictment of the rest of the republican party. liz cheney included, for continues to lie on behalf of donald trump and attorney general barr. do you think the indict...

She was ocasio 2018 during the campaign. now she got the coveted handle of aoc, so that is becoming her online name. were seeing just by responding to everything just like the president does that she engages massive amounts of mind share. >> think about how quickly her rise has been. i cant imagine how many followers she had before she won her seat versus now. >> mike allen, thanks. >> that does it for us this morning. "morning joe" starts right now. >> just now president putin denied having any...