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Integral Ad Science, a global leader in digital media quality, has today (July 19th, 2022) announced four senior appointments in the customer success team
CAAS picks Metia Group to manage We Are Aviators Facebook page Details 12 January 2021
The Civil Aviation Authority of Singapore (CAAS) has appointed Metia Group to manage, as well as develop and produce content for its We Are Aviators Facebook page to engage youth on all things aviation. The page aims to offer a common platform for passionate aviators to engage and be updated on the latest development in the aviation industry.
The appointment follows a pitch held in June last year and is for a year with the option to renew for another. The Metia team will help raise awareness and interest on aviation and its careers among youth and young working adults. The agency's duties include content development and production, community management, and media buying and monitoring within Facebook.
Pizza Hut and KFC, both of Yum Brands, announced the appointment of a bespoke unit under Havas Media Group Singapore to lead its media account starting in January. The team will be responsible for data analytics, media strategy, and planning for Pizza Hut and KFC Singapore across offline and online platforms. The appointment follows a competitive closed-door pitch.
“Pizza Hut is a much-loved brand in Singapore and we are committed to growing brand love by continuously listening to our customers,” said Jayss Rajoo, Head of Marketing and Food Innovation at Pizza Hut Singapore.
“The appointment of Havas will not only help us in that direction but also facilitate us to undertake an aggressive growth strategy to further strengthen the brand. The passion of the team was clearly visible through their ideas and the thinking behind them and we are delighted to welcome them as our agency partners in media.”
Pizza Hut and KFC hand Havas' bespoke unit media duties Details 11 December 2020
Yum Brand’s Pizza Hut and KFC have appointed a bespoke unit under Havas Media Group Singapore to lead its media account. Leveraging the network’s integrated, multi-disciplinary capabilities, the team will be responsible for data analytics, media strategy and planning for Pizza Hut and KFC Singapore across offline and online platforms. This appointment is following a close door pitch commissioned end October and will be fully operational from January 2021.
The unit under Havas Media Group pulls together talent from across the group to drive business growth through meaningful media experiences and increase brand saliency that resonate with Pizza Hut and KFC consumers in Singapore. The partnership aims to accelerate a digitised way of thinking and approach to problem-solving leveraging data and analytics.