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New Tool Assesses Brand Reputation in Real Time and in Long Term

An international team of researchers has developed a framework for assessing brand reputation in real time and over time, and built a tool for.

City ofUnited kingdomNational taiwan universityT ai peiAndrew stephenTimur chabukDavid bruce smithMing hui huangBusiness analytics initiativeUniversity of oxford centre for corporate reputationUniversity of marylandUniversity of oxfordBusiness schoolKing business school at college londonTaiwan ministry of scienceUniversity professor

Social tool tracks brand reputation in real time and over the long term

Social tool tracks brand reputation in real time and over the long term
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City ofUnited kingdomNational taiwan universityT ai peiAndrew stephenTimur chabukDavid bruce smithMing hui huangUniversity of oxford centre for corporate reputationUniversity of marylandUniversity of oxfordBusiness schoolKing business school at college londonTaiwan ministry of scienceUniversity professorCarolina state university poole college of management

The Feeling Economy: How AI is Creating the Era of Empathy

Share this article Share this article COLLEGE PARK, Md., Jan. 21, 2021 /PRNewswire/ The next stage in the evolution of artificial intelligence (AI) has workforce implications that may seem surprising. Rather than fostering tech-savvy, AI is making emotional intelligence and empathy increasingly important, and analytical ability less important, write Roland Rust of University of Maryland s Robert H. Smith School of Business and co-author Ming-Hui Huang in their book The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy, released today by Springer International Publishing. Ironically, as AI is becoming more able to think, human intelligence is deemphasizing thinking in favor of feeling and interpersonal relationships, says Rust, Distinguished University Professor, David Bruce Smith Chair in Marketing and founder and Executive Director of the Center for Excellence in Service at Maryland Smith.

College parkUnited statesUniversity of marylandSmith schoolUnited kingdomGreg muraskiDavid bruce smithMing hui huangEli lillyResearch fellow of the centerJournal of service researchUniversity of oxfordUs department of laborAmerican airlinesEuropean marketing academyRoberth smith school of business