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Ser.O.Ya Launches Gender Neutral Fashions Committed to Catalyzing Social Change
Women s Wear Daily (WWD) 2/1/2021 Emily Mercer
Ser.O.Ya, a contemporary fashion label with a commitment to catalyzing social change through philanthropic partnerships, is today launching exclusively on FWRD. The emerging brand, founded by Ohad Seroya, offers predominantly gender-neutral garments in unisex, feminine and masculine designs, featured on the collection’s campaign face: model and activist Teddy Quinlivan.
Last March, Seroya and his husband Aviad Klin (who are also the cofounders and creative directors of the women’s label Retrofête and managers of the multilabel Mint Showroom) were quarantining in Miami when the idea of a new contemporary, gender-neutral label with a social conscience and feel-good mentality sprang to Seroya’s mind.