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International Women s Day: the best brand campaigns that #ChooseToChallenge

This Thing of Ours is marking IWD with an animation that was created in collaboration with 90 female illustrators International Women‘s Day is upon us, and brands all over the globe have been getting creative as they celebrate. Here, we round up some of the best creative responses to the ‘#ChooseToChallenge’ theme. Each turn around the sun, International Women‘s Day offers up one day for the world to celebrate the contribution made by females. The theme of this year‘s IWD is ‘#ChooseToChallenge‘. To mark the global celebrations, The Drum highlights the best campaigns doing just that. Mars: #HereToBeHeard

The North Face Launches Global Campaign In Honour Of International Women s Day

To All The Women: Never Stop. In honour of International Women’s Day, which falls on March 8th, The North Face has launched it’s second IWD range alongside new Mountain Athletics, Trail, Active Trail and Glacier Pack collections as part of a new global campaign.    Founded in1966, The North Face has built a strong brand profile rooted in ethical community action and sustainability while championing women and outdoor athletes.   The latest collection, an ode to women to “never stop”, The North Face’s IWD collection has been released alongside a campaign film and anthem voiced by global brand ambassador Jess Glynne. Aimed at pushing boundaries and celebrating trailblazing women, the campaign raises the voices of iconic women who motivate, inspire and engage their communities,  including champion runner and human rights lawyer Stephanie Case, climber Ashima Shiraishi and artist and activist Miramar Muhd.

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