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The popular Australian animated character, Blinky Bill has partnered with Caprice Australia and Cotton Australia for the launch of an extensive summer range of clothing for infants, kids, and adults with BIG W.
Now available in-store and online, the branded range includes sleepwear for both infants and kids as well as a selection of outerwear pieces for boys and girls including t-shirts, shorts and skirts. The first range for BIG W also includes a Blinky Bill t-shirt for mum and one for dad that both match pieces in the kids outerwear range.
The deal was brokered by Blinky Bill’s licensing agency, Merchantwise Licensing and the range was designed and developed by Caprice Australia for BIG W.