Gullak on SonyLIV belongs to TVF s new brand of soft nostalgia, family binge-watching, and small-town slowness Until recently, the binge was a necessarily solo activity. Now, however, we are in the middle of the ‘smart TV’ boom. Parents are looking for things they can watch at home, but with their children watching, too. Aditya Mani Jha January 27, 2021 08:02:31 IST Still from Gullak
Gullak is the Hindi word for a piggy bank but it is so much more than that. For middle-class, Hindi-speaking kids, the
gullak represents hope, the kind that is cobbled together through years of incremental optimism. In an era where flamboyant digital payment czars dance for their employees onstage, it may be difficult to imagine this degree of emotional significance attached to an innocuous coin box.