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Accountability and proof of effectiveness in the work are on the rise and so is humour, says jury president Amrita Randhawa in an interview with Campaign at Cannes.

Cannes Lions 2023: What the creative strategy jury saw in the work

Cannes Lions 2023: Ogilvy India bags Grand Prix for Cadbury on day four

Indian agencies now own 23 metals from the four days at Cannes Lions ’23.

Leo Burnett also won gold as India added a total of seven Lions.

Speaking about the win, Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak, CCOs at Ogilvy India, said, "We are overjoyed and humbled to be given the Grand Prix for Creative Effectiveness for SRK-My-Ad. This is a result of the dedication and effort of our fabulous teams at Ogilvy and Mondelez. We also thank Rephrase and Wavemaker for their valuable role in making our idea a reality.

Indian agencies won 10 metals, similar to last year, on the third day of the ongoing Cannes Lions International Festival of Creativity.

Best Media Info: Besides a Grand Prix, Ogilvy's Shah Rukh Khan My Ad also wins a Creative Effectiveness Silver Lion. Leo Burnett bags Gold, Silver and two Bronze and Dentsu Creative earns a Bronze on the fourth day of| Cannes Lions 2023 News

Leo Burnett won a Silver for its #BringBack2011 campaign for Oreo in the Social and Influencer Lions category. In the same category, Talented bagged a Bronze for Swiggys Why Is This a Swiggy Ad?

Cannes Lions 2023: Ten more wins for India on day three