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The mission is progressing as per schedule: ISRO

Even as hours ticked down to the much-anticipated crowning moment of Chandrayaan-3 — the attempted soft landing on the moon's uncharted South Pole — the

ISROs social media channels adopted an informal tone to engage space enthusiasts during the Chandrayaan-3 mission. With phrases like "Welcome buddy!" and "Thanks for the ride, mate!" sprinkled among technical updates, ISROs approach deviated from the norm. The posts garnered millions of views and formed a unique connection with the audience. The recent post hinted at the collective excitement within the scientific community at ISRO as the mission approached its scheduled land...

Interspersing their tweets and posts with an occasional Welcome buddy! and Thanks for the ride, Mate!, ISROs social media handles occasionally departed from using just technical terms to give updates about Indias ambitious Moon mission Chandrayaan-3.