Missouri Creative News Today

Each week, we ask agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points.

Executive Insights: Asias Culture Clout Advertisement Stuart Wood, a founding partner of design agency Missouri Creative in London, points to Asia’s rising cultural influence—from K-pop to TikTok—as a soft yet powerful facet of its 21st century leadership. March 05, 2021 Global Finance: Soft power is in part a country’s impact on others via culture. Why is it important? Stuart Wood: When it comes to global leadership, facts and figures tell only part of the story. While the US was the u...