From regional influencers to content-led commerce: This is how 2023's creator economy is shaping up
Data-led approach, AI and VR driven content, adoption of Metaverse to dominate influencer marketing in 2023.
Kunal Sawant Kalyan Kumar Shubham Singhal Shailja Saraswati Omnicom Media Group India Advertising Standards Council Of India
Source: afaqs.com