What does it take for a business to go from #BrandLove to #Boycott?
DUBAI: Last weekend, users took to social media to call out big brands that continued to operate in Russia after its invasion of Ukraine, causing hashtags such as #BoycottCocaCola and #BoycottPepsi, among others, to trend on Twitter. Within a few days, both of the soda giants, along with McDonald’s, Starbucks and others, had announced the suspension of their businesses in
Source: arabnews.com