Page 18 - Mo Role News Today

Former Audible head of content marketing and brand joins fitness group to champion marketing across portfolio of brands

In first part of this article series, we explored the various forms of AI bias, ways to understand and identify them. This second part will cover various tangible measures that can be undertaken to control, mitigate or remove these biases.

In part 1 of this CMO special in-depth series, we explore the ongoing bias against senior marketers being considered for roles in new categories and industry sectors

In part 1 of this CMO special in-depth series, we explore the ongoing bias against senior marketers being considered for roles in new categories and industry sectors

Software solutions provider promotes marketing head to c-suite position following resignation of Kevin Ryder

Tamara Howe confirmed as the new marketing chief at Australian FMCG

As marketers, we’re in the business of asking people to change. But as the best minds in our industry will concede, changing ingrained human behaviour is incredibly challenging.

The last few years have thrown a triumvirate of issues at marketers seeking to reach new consumers and grow brand equity.

CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.

It’s clear going green is seen as good business. Walk down the aisles of a supermarket, and you’ll soon see what I mean.