Page 29 - Mo Role News Today

Kennards GM marketing and customer experience talks about her approach to personas, utilising data and how it's helping the equipment hiring company realise better customer service propositions

SAS head of marketing shared the B2C marketing insights fuelling her vision for B2B marketing

Gracie switches Catch Group for MyDeal Chief marketing officer leaves Catch Group after five-year tenure to becomes CMO of ASX-listed online retail marketplace Catch Group’s chief marketing officer, Ryan Gracie, has become the new marketing chief for ASX-listed MyDeal. The experienced marketer officially finished up a five-year stint with Catch Group last week and commences his new posting at the online retail marketplace from today. Gracie boasts of a 20-year career in marketing with an e...

Epicor's global chief marketing officer shares his modern B2B marketing playbook

Hasbro Pacific recruits Vodafone marketer as new marketing chief Boardgames and toys business recruits new executive-level marketing director Boardgames and toys distributor, Hasbro, has appointed former Vodafone marketing general manager, Natasa Zunic, as its new marketing director for the Pacific region. Zunic has spent the past nine months brand consulting into creative tech platform, VidMob, and boasts of an extensive background in marketing leadership and senior brand roles. More recently...

Forrester CMO on the new digital marketer The research firm’s marketing chief defines the post-pandemic marketer and explains why sales, marketing and product alignment is so powerful Brands and marketers now have to find ways to engage in social justice discussions, from Black Lives Matter and racial unrest to consumer demands for sustainability, whether they want to or not. “A lot of our research shows you cant stand on the sidelines,” Forrester CMO, Shirley Macbeth told CMO. Forrest...

How these 4 CMOs are helping drive the sustainability agenda Marketing chiefs from LOccitane, Heritage Bank, Mastercard and Bickfords Group share how theyre working to propel their companies sustainability and social conscience efforts Sustainability isn’t a new phenomenon, but the acceleration of social and cultural conscience over the past year has seen it increasingly become an actionable goal for organisations.   Consumers are demanding businesses take action and embed corporate social...

Chief client officer, Ipsos Kathy is the chief client officer for Ipsos Australia and New Zealand and has 29 years’ experience as a strategic researcher specialising in assisting companies and brands to stay in sync with consumers and abreast of the latest consumer trends and behaviours. Kathy has held the Australian Market and Social Research Society’s professional accreditation of QPMR (Qualified Practicing Market Researcher) since its introduction in 2002, and conducts both quant...

CEO, ADMA Jodie Sangster has been the CEO of the Association for Data-driven Marketing and Advertising (ADMA) since 2011 and is also chairperson for the International Federation of Direct Marketing Associations (IFDMA). She has worked across the US, Europe and Asia-Pacific for 14 years with a focus on data-driven marketing and privacy, and began her career as a lawyer in London specialising in data protection. Her resume includes senior positions at Acxiom Asia-Pacific and the Direct Mark...

Medibank Private CMO joins LiveTiles board Fiona Le Brocq one of two new non-executive board directors at tech vendor Medibank Private’s chief marketing officer, Fiona Le Brocq, is one of two new non-executive directors announced at employee experience management, vendor, LiveTiles. The current senior executive for brand and marketing at the health insurance group joins the board as two former board directors, Andrew McKeon and Dana Rasmussen, resign, effectively immediately. Le Brocq has ...