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| 19 April 2021 The latest Media Quality Report from digital ad verification firm Integral Ad Science (IAS) has found that amid what it called turbulent times, UK brand risk increased across all media environments in the second half of 2020. The H2 2020 Media Quality Report highlighted brand safety, ad fraud, and viewability trends across display, video, mobile web, and in-app advertising. It analysed trillions of global data events from ad campaigns that ran between 1 July and 31 ...

Flashtalking announces acquisition of Protected Media February 25, 2021 4:02 Ad management platform Flashtalking has announced its acquisition of anti fraud company Protected Media. The announcement: Flashtalking, the leading global independent platform for ad management, data-driven creative, and unified insights, has acquired anti-fraud innovator Protected Media. The deal will enable Flashtalking to provide comprehensive verification capabilities across Desktop, Mobile Web and In-App, at sca...

Five tips to maximize profits as an affiliate marketer Five tips to maximize profits as an affiliate marketer Affiliate marketing is becoming tougher than ever - even seasoned marketing experts are hopping on the affiliate train. How will you come out on top? Author Categories 30-second summary: The affiliate marketing sector is worth more than $12 billion now and won’t die down anytime soon. Choosing a niche with high revenue potential is key. Focus on search intent and aim for BOFU. Opt...

Method Media Intelligence (MMI) receives MRC accreditation News provided by Share this article Share this article NEW YORK, Jan. 11, 2021 /PRNewswire/ -- Today MMI announced that it has received its Media Rating Council (MRC) accreditation for both Measurement of Display Impressions (Begin to Render) and reporting of Bot (Invalid) and Valid activity in Desktop, Mobile Web and Mobile In-App environments. "This is a great validation of our patented approach to verification," said CEO and Founder...

Sayollo and Protected Media partner to protect immersive mobile game advertising from sophisticated fraud USA - English Share this article Share this article TEL AVIV, Israel and SAN FRANCISCO, Dec. 29, 2020 /PRNewswire/ -- Immersive mobile game advertising pioneer Sayollo and anti-fraud innovator Protected Media are announcing a first of its kind collaboration to turn immersive in-game advertising into a fraud-free space. By implementing Protected Medias advanced authentication and verificati...

Telecom Italia (TIM) received an unwelcome early Christmas present from regulator AGCOM when it was informed that it would have to pay a penalty of €58,000 (US$71,000) for failing to comply with a quality target linked to its universal service obligations. According to a resolution published by the regulator with respect to reports for 2019, TIM did not meet the quality target for the average response time to incoming calls. Italian view: Mobile operator TIMs had a tough year – and another f...

Romney and paul lead, but on growth -- ill throw up the percentages again -- santorum and paul lead with 30% and these are the latest numbers. digital campaign strategies arent only for the gop. president obamas campaign manager is going big saying, quote, our efforts on the ground and on technology will make 2008 look prehistoric." now, "newsweek" says new capabilities include so-called microlistening, which will scour off-and-on behavior patterns, also computer modeling will formulate custom p...

The creepy crawlies. they are infesting apartments, dorm rooms, hotels and even cruise ships. a golf record is in the games, played 56 holes a day, if youre counting, for an entire year, including playing in the rain, snow and even tornadoes. he shattered the previous record of 600 rounds. and finally, lets get a check of the big board. the dow finishing the week in the green. there you see it right there. alison kosic live at the stock exchange. it looks like people could be getting a big sur...

During the transport and also what their initial assessment of her is. thats what theyre going to do, get in there, see if she has major issues. hopefully theyll tell us what they found. >> elizabeth cohen, thank you so much. well be sure to bring you the news conference from gabrielles doctors. today were getting a new glimpse of the man accused in the tucson massacre. six people died, 13 including congresswoman giffords, were wounded. this videotape was shot about seven years ago, and that i...

Werent your typical run aye ways. didnt live out on the streets. got in a fight with their parents and left home and most were picked up within 24 hours of being out on the streets alone. >> and i know also for this documentary that youve been working on, you actually posed online as a teenage girl, as a prostitute. >> yeah, did i. >> what happened with that? >> put an ad up with a picture of myself back when i was 14 years old. every girl in the documentary had been sold in their escort section...