There have been a number of deceptive marketing claims concerning the use and labeling of vanilla flavoring, targeting everything from vanilla-flavored dairy and alternative milk products to flavored teas and cake mixes and what makes a vanilla label misleading.
A number of recent cases seek to combat what plaintiffs claim is a surge of deceptive marketing by companies in the food space. In particular, there have been a number of claims.
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A New York federal judge dismissed consumers' consolidated proposed class action claiming confectionery giant Mars Wrigley falsely advertises its vanilla-flavored products as naturally flavored, saying that "defendant's Dove vanilla ice cream bars taste like vanilla" and the consumers don't allege otherwise.
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17 hours ago
Two lawsuits filed against Mars Wrigley Confectionery US LLC claiming that the company misrepresented the vanilla ice cream put in its Marsâs Dove Vanilla Ice Cream bars were dismissed in a judgment on Wednesday by the Eastern District of New York.Â
The plaintiffs, Mohammed Garadi and Molly Brown, each filed a putative class action complaint, and later amended complaints, against the defendant. They claimed that the labels on the products are misleading because the ice cream is not flavored only with vanilla beans and has high levels of ethyl vanillin, which is used to imitate vanilla. The plaintiffs were seeking both monetary damages and injunctive relief for a class of all consumers who purchased the ice cream bar.