Article - Luxury Hotels and a 'Sense of Place': The Branding Imperative - By Dr Suzanne Godfrey - Sense of place has long been a buzz phrase. Linked to a range of disciplines from urban planning to sociology, nowadays it is increasingly being used in the hospitality industry. It captures the physical aspects, culture and history of a place, as well as its impact on the senses, which can trigger emotions. Over time, it can create feelings of familiarity, comfort and security, as well as a sense of belonging.
(CNN) This summer, crowds are expected to flock to Paris for the summer Olympic games. Prices for hotel rooms are likely to skyrocket. Tickets for<a class="excerpt-read-more" href="https://whdh.com/news/palaces-superyachts-and-chauffeurs-how-the-super-rich-will-watch-the-2024-paris-olympics/">Read More</a>