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Top rung marketers to decode ‘Brands and Consumers: 2021 and Beyond’ Consumer behaviour has gone through a paradigm shift during the COVID-19 pandemic. As a corollary, it has posed new challenges for brands. In order to understand the strategies devised by top brands to tackle the challenges of this global pandemic and to look beyond it, the Indian Society of Advertisers (ISA), in association with the ABP Network, is organising a webinar ‘Brands and Consumers: 2021 and Beyond’. This two-part unique webinar series will be addressed by the best Marketing minds from across industries. Commenting on the initiative, Sunil Kataria, ISA Chairman, said, “The Indian Society of Advertisers (ISA) is an apex body, successfully representing the interests of the advertising fraternity for nearly 70 years. The world has gone through a very difficult COVID period during 2020. This sad event has significantly impacted all brands and consumer behaviour. It’s ti

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