JioCinema subscription: JioCinema set to disrupt SVOD market with Rs 30 per month subscription pack
Viacom18s JioCinema is shifting to a hybrid monetization model, placing Indian GEC and movie content behind a paywall at Rs 30/month or Rs 300/year. Live sports remain free. The move aims to boost revenue, leveraging IPL for rollout. Post-COI approval, JioCinemas merger into Viacom18 aims to fortify its OTT presence.
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Source: indiatimes.com