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JanSport Passes the Mic to Gen Z to Talk Mental Health Through Teenager Therapy Podcast
May 5, 2021 GMT
DENVER, May 5, 2021 /PRNewswire/ As part of its campaign #LightenTheLoad, aimed at destigmatizing mental health issues within Gen Z, JanSport has partnered with Teenager Therapy, a podcast made for teenagers by teenagers. Through this partnership JanSport will sponsor a series of episodes during Mental Health Awareness Month that address some of the most important issues Gen Z faces including isolation, self-esteem and relationships.
“JanSport began the Lighten the Load Campaign during the COVID19 lockdowns to get teens talking about mental health and to let them know they are not alone,” said Monica Rigali, Head of Marketing at JanSport. “Teenager Therapy breaks down mental health issues into simple, relatable language, offering its young audience a platform to have an important