KPIX CBS Evening News May 19, 2014 01:21:00
>> we have to catch them, its like fishing. you have to have something that catches them right away. >> how can a state even know if its ad is successful? >> for every dollar that goes into their advertising, the return on that dollar can be anywhere for some states as low as 48, some states around $330. >> some ads have been so successful theyve gone international like virginias ad for claiming it the state for lovers. and new yorks famous "i love new york" campaign. >> ten years ago advertisin...
Source: archive.org