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Sea of trash: soft drinks category report 2021

Downloads Covid-19 has brought more than its fair share of woes. Not least has been its deleterious effect on the environment. How? Well, it’s sent consumption of fizzy drinks from single-use cans and plastic bottles through the roof. And it’s derailed plans for the UK’s biggest-ever initiative to ensure drinks packaging is recycled, the deposit return scheme. In short, it’s been a disaster for the Earth’s oceans – where the amount of plastic waste is expected to triple in the next ...
United Kingdom Northern Ireland Combie Cryan Paul Woodward Richard Lochhead Chris Adkins

Fighting back: dairy drinks category report 2021

Downloads On-the-go dairy drinks have taken a beating. As Brits hunkered down at home, impulse occasions staggered to a halt. That much is evident in the figures. While take-home value sales soared by 15.5% (£81.3m) to £606.1m, impulse fell by almost £107m to £206.3m amid the cycle of lockdowns [Kantar 52 w/e 27 December 2020]. As such, big brands with a strong on-the-go presence suffered black eyes. The value of Weetabix’s breakfast drinks fell by a bruising 30.5%, a loss of £4.3m, whil...
United Kingdom Katie Roberts David Jiscoot Joanna Blythman Emma Varlow Frieslandcampina Yazoo

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