Using Location to Boost Customer Experience
PHOTO: John Baker According to 451 Research, location-based data can help marketers and brands provide better experiences for customers, even today. With location information, brands can offer personalized coupons, rewards and/or promotions based on location along the customer journey. Beyond that, brands are exploring using location-based data to help make customers interactions easier and safer. Nearly 77% of consumers presently have location-based services turned on, 35% of which are always...
Source: cmswire.com