PHOTO:
éric bargis
Sitecoreâs undergoing a makeover of sorts. And fast. The digital customer experience software provider has fired off a series of Software-as-a-Service (SaaS)-based product acquisitions the first half of this year. And it s heated up over the past 70 days with three alone in that span.
Sitecoreâs latest acquisition came this month. The San Francisco-based company made its fourth product acquisition since 2018 on May 8, Moosend, a marketing automation platform. Sitecore acquired Customer Data Platform Boxever and Four51, an ecommerce solution, on March 3. It acquired content marketing platform Stylelabs in 2018.
Why the Acquisition Onslaught?
All of these acquired SaaS-based components represent a marked departure from the old Sitecore strategy of the 2010s. While competitors pieced together digital experience platforms (DXPs) via acquisition route, Sitecore touted its predominantly natively-built platform with underlying components of a .NET pro