Most Effective Marketer News Today

CBL’s Sera emerged triumphant at the recently concluded Effie Awards 2022 - winning the top awards of the evening - Most Effective Brand of the Year - CBL Sera; Most Effective Marketer of the Year - Convenience Foods Lanka PLC (Subsidiary of CBL Group); Gold Winner in Packaged Food; Gold Winner in M

With the aim of becoming the most sought-after and trusted distributor for consumer goods in Sri Lanka, A Baur & Co. (Pvt.) Ltd., also known as Baurs, one of the leading diversified corporates in the country is strengthening its Consumer Division to double its agencies, expand its portfolio, and enhance its channel agility to reach […]

HEINEKEN Lanka is pleased to announce the appointment of Johann Munaweera as its Director – Corporate Affairs. He will also serve as a member of HEINEKEN Lanka’s management team. Commenting on the appointment, Maud Meijboom-van Wel, Managing Director of HEINEKEN Lanka, said, “Our entire team is delighted to welcome Johann to HEINEKEN Lanka, and we […]

CBL’s Sera emerged triumphant at the recently concluded Effie Awards 2022 – winning the top awards of the evening – Most Effective Brand of the Year – CBL Sera; Most Effective Marketer of the Year – Convenience Foods Lanka PLC (Subsidiary of CBL Group); Gold Winner in Packaged Food; Gold Winner in Media Innovation; Silver […]

SL Purchasing Managers’ Index – February 2023 Manufacturing PMI recorded an index value of 42.3 in February, indicating a continued setback in manufacturing activities on a month-on-month basis. This setback was driven by subdued performance observed in New Orders, Production, Employment and Stock of Purchases. The decline in New Orders and Production was mainly driven […]

Citizens Development Business Finance PLC (CDB) created a revolutionary chapter in its history when it ceremonially opened its wholly owned state of the art Regional Office in Kurunegala. Founded on its strategic compass of embracing a sustainability embedded business model that intertwines a digitally driven eco-system reflective of emerging business requirements, the Kurunegala Regional Office […]

The National Chamber of Exporters of Sri Lanka (NCE), the only private sector Chamber that exclusively serves Sri Lankan exporters and is known as the “Voice of the Exporter,” held its 28th Annual General Meeting on March 14, at the Main Ball Room, Hotel Galadari to elect Council members and office bearers for the year […]

All-time high full year volumes and double-digit revenue growth ... | March 2, 2023

Effie Worldwide has announced the 2021 Effie Effectiveness Index (effieindex.com), the annual ranking of the companies behind the world’s most effective marketing efforts. AB InBev, McDonald’s, Omnicom, McCann Worldgroup, FP7 McCann Dubai and Special Group were named Most Effective Marketer, Brand,

Declared Sector Winner in ‘Consumer Products’ and ‘Multinational’ categories Unilever Sri Lanka has been ranked the Number 1 Most Respected FMCG company in the country in LMD’s Most Respected Entities publication for 2022. This marks the 17th consecutive time that Unilever has been ranked in the list, moving 4 places up from 2021 to claim...