The TVC comes with a new proposition – ‘Jeetne ki Aag aur Thanda Dimaag’.
17 Mar, 2021 - 11:42 AM IST | By indiantelevision.com Team
NEW DELHI: Summer is upon us, and with it begins the slew of cold beverage promotional campaigns. The latest soft drink variant to embark on an advertising blitz is Mountain Dew Ice, by PepsiCo India. The new TVC comes with a new proposition - Jeetne ki Aag aur Thanda Dimaag (the fire to win and a cool head). Featuring Bollywood star and brand ambassador Hrithik Roshan, the ad encourages one to embrace the spirit of adventure and keep a calm mind as they face fear with determination to win.
Mountain Dew Ice launches first campaign featuring brand ambassador Hrithik Roshan
The campaign offers the proposition of âJeetne ki Aag aur Thanda Dimaagâ and encourages one to embrace the spirit of adventure and keep a calm mind as they face fear with determination to win
Click on the Image to watch the TVC.
Mountain Dew Ice, the lemon juice-based fizzy beverage offering by PepsiCo India, has unveiled its first-ever TV campaign in India. The new summer campaign, featuring Bollywood superstar and brand ambassador Hrithik Roshan, offers the proposition of âJeetne ki Aag aur Thanda Dimaagâ and encourages one to embrace the spirit of adventure and keep a calm mind as they face fear with determination to win.
PepsiCo India unveiled its
Hrithik Roshan, offers the proposition of
Jeetne ki Aag aur Thanda Dimaag and encourages one to embrace the spirit of adventure and keep a calm mind as they face fear with determination to win.
The
‘Made for India’ Mountain Dew Ice™ has been developed to suit the Indian palate and is a significant milestone in PepsiCo India’s journey of innovation in the beverage category. In line with this, the first ever Mountain Dew Ice™ campaign is building a very aspiring extension to the Dew philosophy.
The film opens with Hrithik Roshan contemplating a world record breaking bike stunt. Fear is visible on the actor’s face as he evaluates the choice in front of him. A resolute look crosses his face as he takes a sip of Mountain Dew Ice™ and takes the challenge head-on. The powerful words
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