Mountaintop Data News Today

Canoga Park, California (PRWEB) January 17, 2022 -- The nature of email marketing has shifted as a result of COVID-19, and it’s critical that marketers stay

Canoga Park, California (PRWEB) December 13, 2021 -- When it comes to effective tools for B2B marketers, collecting first-party customer data is at the top of

Canoga Park, California (PRWEB) October 27, 2021 -- From data collection to creating B2B lists for potential leads, marketing has been seriously impacted by

Canoga Park, California (PRWEB) October 05, 2021 -- Marketing has undergone major shifts within the last few years. While COVID-19 has been a major cause, the

Canoga Park, California (PRWEB) May 03, 2021 -- Do the right thing: it seems like an obvious message to insert into your business’s marketing efforts, but

5 Tips to Increase Conversion Rates, Make Sure Your Message is Received Share Article If You Market Podcast hosts Sky Cassidy and Karla Jo Helms interview Daniel Burstein, senior director of Content & Marketing at MarketingSherpa and MECLABS Institute, about conversion consistencies. Burstein stresses that learning about the customer should be what fuels the marketing department. Daniel Burstein explains how to increase marketing conversion rates. If you’re only doing one thing, it should be ...

5 Marketing Rules for Creating Unforgettable Brands to Achieve Success Share Article If You Market Podcast Host Sky Cassidy interviews Amber Kemmis, VP of Business Operations at Revenue River and an expert marketer, who specializes in making brands unforgettable. Kemmis shares her insight on how brands can set themselves apart today to achieve success. There are 5 rules to make your brand unforgettable. The world of marketing is constantly changing today and to make a brand unforgettable requir...

Tech Talk with Mountaintop Data CEO Sky Cassidy. From PR Week

The 6 Types of Data Everybody Should Know to Avoid Confusion Share Article Everybody tosses the word “data,” but few actually know what it actually means and does. MountainTop Data CEO Sky Cassidy explains the 6 different kinds of data everyone should know something about in order to avoid confusion. People don’t have to be data scientists to talk about data. In fact, the people you speak with the most will probably understand you better when using practical terms. Simply put data is fact...

Data Privacy: Balancing Customer Protection with Quality Web Experiences Share Article Does data privacy even matter anymore? There are conflicting reports detailing how data privacy works, when its safeguards fail, and what to expect in the future. In this taxing time, Sky Cassidy, CEO of MountainTop Data, says there needs to be a middle ground, where consumers trust providers to use their data responsibly, and marketers employ cleaner user data to create better online experiences. There’s a...