we talked with robert swagger, the head of the company that is trying to start that exchange. all a futures market does is bring more participants in professional institutional traders to help spread that risk. if they take a position and the movie does well they can benefit from the upside of the movie. if they take a position that the movie is not going to do well and the movie doesn t do well, they can profit from the downside as well. okay. it is kind of when you are going to a movie the whole concept is to relax and watch the movie and have it take you somewhere. this gives you some sort of personal investment. i would be going, oh, my god, i hope this movie makes it or fails or whatever. there is motivation for investors to hope a movie tanks. this is one of the concerns you have mr. guber. why are you opposed and who is
belief and just relax and watch a movie and have it take you somewhere. this gives you some sort of personal investment. so i would be going, oh, my gorksd i hogod, i hope this movie makes it or fails or whatever, just adds another dimension. there s investors that hope a movie tanks. this is just one of the concerns you have, mr. guber, that i hear. why are you opposed to the exchange, and who else is against it? well, there s an alliance that s against it. which is unusual. i ve been in the business almost 40 years, every aspect of the business, ran studios and corporations. everybody, the unions, the studios, national association theater owners, the directors guild, they re all against it. why? it s not a money maker for improvement for artists, directors, producers, financers, studios. it s a casino, a gambling operation. and the idea is the only people are on both sides of those bets are the ones that can make any money. it brings nothing to the artist, nothing to anybody. and