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Election Advertising In The Real World: Best Practices For OOH Media

When this form of advertising is leveraged effectively, it could help build a sustained presence beyond just having static posters and billboards.

Hola Media Group revolutionises OOH advertising with performance metrics for Birla Braniacs

Hola Media uses performance metrics to help Birla Braniacs reach out

Hola Media uses performance metrics to help Birla Braniacs reach out

Up Media elevates advertising demand opportunities with LMX partnership

LMX announces dynamic partnership with Thailand's top elevator DOOH media owner, Up Media

KL-based Unicom Marketing launches pDOOH on LED trucks powered by LMX

Unicom uses the LMX CMS to dynamically manage and tailor content

How Companies Can Leverage Media For A Better World

Media has an unparalleled ability to shape public opinion, influence behaviors and bring critical issues to the forefront of society.

DOOH Platform MASTRUM launches 1st phase on 34,000 screens across Japan

MASTRUM, powered by Moving Walls, is a white-labeled, customised DSP/SSP platform tailored to the Japanese OOH advertising market

Morocco OOH major FC Media partners LMX for OOH buying automation & measurement

This partnership will enhance FC Media's ability to access validated data, enabling them to build value for their clients and grow OOH budgets while attracting digital buyers

Whose Audience Is It Anyway?

Marketers must recognize the role that each media plays and plan for an omnimedia campaign that utilizes the right media at the right time with the right message.

Moving Walls joins GroupM to expand DOOH in Malaysia

GroupM, a media investment company, and outdoor advertising technology provider Moving Walls are partnering to bring automation and accountability to digital-out-of-home advertising in Malaysia, according to a press release. The partnership enables clients of GroupM agencies, such as Mindshare, m/Six,…