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2024: A Pivotal Year in Curbing Pharmacy Costs

2024 stands at a critical juncture in the battle against soaring pharmacy costs. In 2023, prescription drug costs rose by 8.4%, a 31% increase from the prior year. Stopping this cost escalation requires restructuring the role of pharmacy benefit managers (PBMs) from multiple fronts. On one front, Congress must pass the proposed legislative reforms that can actually curtail opaque PBM practices. Concurrently, employers must demand transparency and accountability from their PBMs. If these dual fo...
United States Weight Loss Medical Devices Healthcare Innovation Medcity News Medcity News

Modern KOL Connections: Engaging with Thought Leaders in the Age of AI

AI refines KOL (key opinion leader) outreach by quickly uncovering the intricate details of individual thought leaders. AI tools can analyze preferences, behaviors, and interests, equipping MSLs (medical science liaisons) with a comprehensive understanding of each individual KOL.
Medical Affairs Weight Loss Medical Devices Healthcare Innovation Medcity News Medcity News

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