areas better than i can that i don't have expertise in. when we first opened, you would come up and we would prepare the yogurt for you. one thing we noticed was a growing demand among our ke customers was you can get it yourself and pay by muhow much u got. we didn't know how to do that model. as we went out to different markets, customers wanted that control and that diversity. by listening to the customer and being adaptive and just reactive to this opportunity, we now have full serve and self-serve and customers love us for that. >> time to answer some of your business questions. the first one comes from dane. he writes, i do work for large
shelby, muhow much of an impact did for shelby's comments have on this and what does this say? >> as i said before, for shellby is not an outsider. steve bannon and other people that went into the state to try to impact that state, i request tell you when i went to school in the early 1980s started there, richard shelby was a congressman. had his local office right down the street on university boulevard. he is alabama. >> that guy has done more to help tuscaloosa county, the state of alabama, than anybody can imagine. when shelby came out and took an extraordinarily courageous stand, that told republicans, i cab good conservative. i can be a good alabama republican. and i can either stay home or i can vote for the democrat f. you look at the write-ness, there were enough write-ness, if all those write-ness had voted for roy moore, we'd be talking about