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Next Frontier buys alcohol-free brand Fluère 11th February, 2021 by Nicola Carruthers
Wellness company Next Frontier Brands has acquired non-alcoholic ‘spirits’ producer Fluère Drinks for an undisclosed sum.
Fluère Smoked Agave is described as a zero-ABV alternative to mezcal
Produced in the Netherlands, the Fluère range includes the Original, Spiced Cane Dark Roast, Raspberry Blend and Smoked Agave expressions. The products are available in more than 30 markets, including the UK, US and Asia Pacific.
“Fluère is the category leader in distilled non-alcoholic ‘spirits’,” said Jason Roth, co-founder and chief strategy officer for Next Frontier Brands. “Fluere’s products provide consumers with a great-tasting non-alcoholic alternative to traditional distilled spirits, and positions Next Frontier Brands to compete effectively at the intersection of beverage and wellness.”