Demand recovery across media & entertainment value chain to drive growth: Ind-Ra ANI | Updated: Apr 02, 2021 16:08 IST
The agency maintained a negative outlook for the multiplex sector given the delayed recovery curve and continued low attendances hampering cinema operators.
In contrast, broadcaster, print media and MSO companies have seen improved prospects in FY22 underpinned by a strong return to advertising revenues in 2H FY21.
Ind-Ra anticipates a weak demand recovery for movie exhibitors primarily driven by a smooth pick-up in advertising revenues for broadcasters as shooting for movies and general entertainment content resumed in 2QFY21.
Print media will continue to face challenges from digital initiatives cannibalising circulation which will necessitate companies investing in online ventures themselves. However, the improvement in ad revenue growth in 2H FY21 bolsters the near-term outlook.