Three-wheeled vehicles, or tuk-tuks as they are known, are popular among tourists in Thailand due to their distinctive appearance and ability to provide a unique local experience. However, when start-up company Urban Mobility Tech (UMT) surveyed the pain points of passengers in Bangkok using public transportation, they responded that tuk-tuks did not have a standard price and the vehicles created noise and air pollution. In 2017, UMT decided to launch Muvmi, an electric tuk-tuk company, to provide an environmentally friendly and safe public transportation option to Bangkokians.