By Fri Forjindam
How did you begin to specialize in designing for immersive experiences? I’ve always been a storyteller. I started out by writing short stories during study hours at an all-girl Catholic boarding school and found my way into community theatre, and eventually a Masters program for theatre acting in New York City. This affinity didn’t bode well for my parents’ med school aspirations for me. Because my mind sees things or rather, processes information through the prism of world building with lots of “what ifs,” “why now,” and “yes.and!,” it was inevitable that I’d stumble onto the experience design industry. In my case, it was after a Craigslist post for an entry-level position for an executive assistant that I was introduced to this world. A place where writers, illustrators, architects, engineers, producers and even puppeteers could collaborate. And I loved it. I just sort of worked my way from there.